The platform is rolling out a new feature that allows them to reduce the quantity of artificial intelligence-produced content appearing in their feeds. This step comes as the platform announced that it presently contains over 1 thousand million AI videos.
Pilot Phase and Launch
This change is being tested over the next few weeks before a global release. This development comes amid a increase in AI-generated material, driven by recent video-generation tools.
AI Proliferation Online
It has been noted that almost 10% of the fastest-growing content creators on a competing service exclusively feature AI-generated videos. A large amount of this output is classified as low-quality AI content, a label for substandard, mass-produced content that is typically absurd or dreamlike.
“We know from our community that many people enjoy content created using AI tools, ranging from digital art to science explainers, and we aim to give people the power to see more or less of that, based on their own likes,” stated a company executive.
Scale of AI Content
The service disclosed that there are now 1.3bn videos on its service labeled as AI-generated. Collectively, over 100 million pieces of content are submitted to the platform every day, making AI-generated material a limited percentage of its total content library.
Customizing Your Feed
Users will be able to limit or boost the level of AI-generated videos they see by using the topic control feature in the platform and choosing the AI content topic. Further subjects that are already be controlled under the tool include politics, clothing, cosmetics, and dance.
Content Labeling and Policies
Its rules require creators to label lifelike artificially created content, and it forbids harmful AI impersonations of well-known individuals or emergencies. Any realistic AI video that is not labeled can be removed under its terms of service.
Additionally, the app will now apply an AI-generated watermark to content produced via its own AI tools, or flagged by an collaborative effort for spotting AI-generated material. This action is aimed to help prevent users from seeking to evade the tagging system.
Responsible AI Funding
The company is furthermore establishing a $2 million AI literacy fund for experts and institutions to create learning resources about responsible artificial intelligence. This project will support charitable organizations focused on educating coding and technology.
Content Safety Approach
TikTok has defended its safety measures, amid controversy over intentions to cut jobs for numerous safety staff in the United Kingdom. It is planning to reduce hundreds of positions in its trust and safety division in London, with worker representatives and online safety experts expressing worry that staff are being displaced by AI moderation.
A senior executive clarified that human moderation would continue to be important, but automated tools can protect employees by eliminating the most harmful content prior to it has to be seen by staff. TikTok reported a notable drop in shocking and graphic content handled by safety staff over the past year due to intervention by its machine learning processes.
“We think that it’s essential to combine humans and technology to ensure user safety,” the executive stated. “We’ll have staff as involved in the system, but we additionally believe it’s extremely critical to minimize viewing of dangerous material as quickly as possible, which is why a lot of the machine support is proving valuable process content quickly.”
